Secure your
business name
Trade under the name you want. We check availability, register your business name with ASIC nationwide, and keep it renewed—so you can focus on running the business.
New Registration
We check your preferred name, prepare the ASIC application, and register your business name nationally—so you can start trading under the name you want without the paperwork.
Renewals
Never lose your name to a missed deadline. We track your registration expiry and handle the ASIC renewal for you, keeping your trading name secure year after year.
Transfers & Holding
Buying, selling, or restructuring? We manage the transfer of a registered business name between entities and help you hold a name correctly during the change.
How We Register Your Name
Name Availability Check
We check your preferred name against the ASIC register and existing trademarks to flag clashes before you commit.
Confirm Details & Term
We confirm the holding entity (you, your company, or trust), link it to your ABN, and choose a 1-year or 3-year term.
ASIC Registration
We lodge the application with ASIC and pay the government fee, registering your name nationally across Australia.
Renewal Management
We record your expiry date and take care of renewals on time, so your name stays protected without you tracking dates.
Who It's For
Sole Traders
Trading under a brand instead of your personal name? A registered business name lets you do that compliantly while operating under your own ABN.
Partnerships
Register the name your partnership trades under, linked to the partnership's ABN, with clear records for all partners.
Companies & Trusts
Already have a Pty Ltd or trust but want to trade under a different brand? We register additional business names against your entity.
Business Name vs Company
A business name is not a separate legal entity and gives no liability protection. It simply lets you trade under a name other than your own. If you need asset protection or plan to grow, a company may be the better choice.
Business Name
- • A name you trade under
- • Linked to your existing ABN
- • No separate legal entity
- • No liability protection
- • Lower cost, quick to set up
Company (Pty Ltd)
- • A separate legal entity
- • Its own ACN, TFN & ABN
- • Limited personal liability
- • Better for scaling & investment
- • Register a company
Why Register With Us?
Trade Under Your Brand
Operate under a name that isn't your own legal name or your company's name.
National Coverage
One ASIC registration secures your business name across all Australian states and territories.
Done For You
We handle the availability check, application, and renewals—no ASIC Connect logins required.
Never Miss Renewal
We track expiry dates and renew on time so you don't lose the name you've built.
ASIC Registration Fees
1 Year
$45
ASIC government fee
3 Years
$104
Best value · ASIC government fee
Fees shown are the ASIC government charges. Our service fee for the availability check, application, and lodgement is quoted on top— contact us for a fixed quote.
Common Questions
Official resources
Authoritative guidance from the relevant Australian government agencies. Always confirm details with the official source.
Still have questions?
Can't find the answer you're looking for? Please chat to our friendly team.